Pdf ethos, logos and pathos in university students informal. Logos or the appeal to logic, means to convince an audience by use of logic or reason. Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree. Displaying top 8 worksheets found for ethos pathos logos. The art of using language persuasively and effectively logos logic the use of logic, rationality, and critical reasoning to persuade.
Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we. Using the pdf of the text, highlight the text using the following colors. Use ethos in the beginning to set up your creditability and to make you readerslisteners relate to you. Logos, ethos, pathos, kairos university of louisville. Ethos, logos, pathos the modes of persuasion are devices in rhetoric that classify the speakers appeal to the audience. Persuasive techniques in advertising the persuasive strategies used by advertisers who want you to buy their product can be divided into three categories.
Investigate arguments and master aristotelian appeals with the ethos, logos, and pathos activity book. Jiff peanut butter commercial 4 ethos the centers for disease control. To succeed in ap english, you need to know how to identify ethos, pathos, and logos quickly. Pdf analyzing ethos and pathos daniel dicksonlaprade. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a.
In order to be an effective persuader, you need to utilize all three pillars of persuasion. Whereas logos and ethos appeal to our mental capacities for logic, pathos. If that something is an emotion, the appeal is to pathos. Students can work individually, with partners, or in small groups. Color coded rhetorical analysis of letter from birmingham jail the text of this letter originally appeared at. By learning to recognize logos, ethos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels. Part ii 20 points watch 2 different advertisements online or on television. Although this handout does provide examples of each appeal below, it is important to note that a. We focus on the use of persuasion strategies ethos, pathos, logos as well as the abundant use of using new forms of pronunciation actio. Persuasive language introduction to ethos logos and pathos.
I have a dream ethos pathos logos activity will have students analyze how mlks speech uses the rhetorical triangle. Use logos, or logic, to argue the majority of your point. John mccain wont be able to say that i ever supported this war in iraq, because i opposed it from the beginning. Logos is appealing to logic by use of verifiable data. If your audience thinks you are trustworthy, knowledgeable, likeable, and respectable, they will tend to believe what you are saying. Pdf ethos, pathos and logos in nelson mandelas 1990. This product is designed to be a quick check for understanding of the terms ethos, logos, and pathos before more careful analysis of longer speeches and other passages that use rhetoric to. Ethos pathos logos logos pathos et ethos ethos ethos the magical writings of austin osman spare 50 best logos ever cryptocurrency logos the logos bible rheman and logos word of god 10 things hidden in logos 15 things hidden in logos how to download certificates and logos from qlik certtracker logos pathos et. A speech that just appeals to the audiences emotions may come across as overdramatic, while a speech that using only logos. An advertisement using pathos will attempt to evoke an emotional response in the consumer. They are also referred to as the three artistic proofs aristotle coined the terms, and are all represented by greek words. Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what she has to say.
Ethos pathos logos worksheet teachers pay teachers. Appeals to the audiences capacity for empathy, often by using an imaginable story to exemplify logical appeals. Anchorman 2 pathos by donating only fifty cents a day, you can help give a child clean drinking water. A lot can be learned about the art of persuasion from these three. Some of the worksheets for this concept are persuasive devices ethos logos pathos, identifying rhetorical strategies logos pathos and ethos, ethos pathos, rhetorical devices pathos logos ethos, modes of persuasion ethos pathos and logos, arguing with aristotle ethos pathos logos, analyzing ads. As a doctor, i am qualified to tell you that this course of treatment will likely generate the best results. Ethos, pathos and logos a typology for analyzing tweeting comments in scholarly articles welcome to the ideals repository. Here are some persuasive examples of ethos, logos, and pathos used in sentences. The nobel prize internet archive text revised and corrected by laurel lacroix, ph. Little timmy wants to go to the theme park, but his mom is not sure if it is safe. Understanding and using logos, ethos, and pathos logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. They want to improve their writing in preparation for writing courses in college. Ethos, pathos, and logos are modes of persuasion used to convince audiences.
Ethos highlight in yellow logos highlight in blue pathos highlight in green. Pdf we demonstrate how persuasive strategies activate the middle ground discourses of responsible and sustainable business constructed. A thoughtful analysis of the uses of ethos, pathos and logos and how it can convince audiences. To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Rhetoric as a whole can be condensed into three categories. Arguing with aristotle ethos, pathos, logos studentclass goal students realize that persuasive messages in advertisements, songs, speeches and everyday communication can be analyzed during a transitions course.
Ethos, which is the greek word for character, can be thought of as the authorspeaker s credibility outside of the text, i. Although this handout does provide examples of each appeal below, it is important to. Appeals to desires desire to be more attractive, popular, belong, powerful, have respect, fair treatment, justices, etc. They will need at least one mobile device with a qr code sca. A speech that just appeals to the audiences emotions may come across as overdramatic, while a speech that using only logos appeals may come off as cold and inhuman. Some examples of logos appeal to the mindintellect. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Department of english houston community college system southwest martin luther kings letter from birmingham jaila rhetorical analysis. Ethos, logos and pathos ethos, logos and pathos are three persuasion tools used by shakespeare in mark antonys funeral oration over caesars body.
Please mom, they have security guards on watch all the time so you dont have to worry about me getting lost. Color coded rhetorical analysis of letter from birmingham jail. Pathos is about evoking an emotional response in viewers. Part i 10 points find 2 different advertisements in magazines. Ethos, pathos, and logos are three strategies commonly employed when attempting to persuade a reader. Over two thousand years ago, a famous greek teacher, scientist, and rhetorician, aristotle, taught his students that there were three basic ways of convincing your audience of somethingor at least getting your audience to listen to what you have to say. Ethos, pathos, logos read each passage and determine if the argument is using ethos, pathos, or logos. Worksheets are ethos pathos, persuasive devices ethos logos pathos, persuasive techniques in advertising, activity examples of appeals to ethos logos and pathos, identifying rhetorical strategies logos pathos and ethos, arguing with aristotle ethos pathos logos, credibilitybelievability. Resource activities ask students to explore these persuasive arguments in the real world, as well as to write their own. Ethos, pathos, and logos in antigone by chloe lennon on prezi. Strategies of persuasion in socialenvironmental reports.
Logos is the greek word for word, however the true definition goes beyond that, and can be most closely described as. Ethos is related to the english word ethics and refers to the trustworthiness of the speakerwriter. Ethos or the ethical appeal, means to convince an audience of the authors credibility or character. Persuasive language introduction to ethos logos and pathos answer sheet the results for persuasive language introduction to ethos logos and pathos answer sheet. Authors make deliberate word choices, use meaningful. Identify whether each phrase best represents ethos, logos, or pathos. Ethos is an appeal to ethics and is a means of convincing someone of the character, credibility, or authority of the persuader. The goal of a lot of academic writing is argumentative. Ethos is employed to convince by offering credibility. Logos, ethos, pathos, kairos pathos greek for suffering or experience focuses attention on the values and beliefs of the intended audience. To show that ethos, logos, and pathos work together to form credible and effective arguments where do you see ethos, pathos and logos in speech to the virginia convention. Displaying all worksheets related to pathos ethos logos. In order to convince people to agree with you, you need to establish that you are worth listening to. A lot can be learned about the art of persuasion from these three concepts, and once understood, they can be easily applied to our own persuasive speaking and writing.
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